An Empirical Study of the Effects of Affective Responses and Internet Download Behaviors on Chinese Consumers’ Music Purchase Intentions
碩士 === 國立中正大學 === 企業管理研究所 === 99 === Listening to music has long been a part of people’s living habits. With the emergence of digital music, music consumption behaviors have changed rapidly. The purpose of this study is to determine whether affective responses to music and Internet download behavior...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08179471393374865104 |