The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions

碩士 === 國立中正大學 === 資訊工程研究所 === 99 === The subject investigated in this thesis is Non-Decreasing Repeated Sponsored Search Auction (NDRSSA), a mechanism modified from GSP, due to GSP’s non-truthful weakness. But in GSP, bidders still increase their bids maliciously, that causes competitors to spend mo...

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Bibliographic Details
Main Authors: WeiLun Chen, 陳瑋倫
Other Authors: SingLing Lee
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/36696491094393857889