The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions
碩士 === 國立中正大學 === 資訊工程研究所 === 99 === The subject investigated in this thesis is Non-Decreasing Repeated Sponsored Search Auction (NDRSSA), a mechanism modified from GSP, due to GSP’s non-truthful weakness. But in GSP, bidders still increase their bids maliciously, that causes competitors to spend mo...
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ndltd-TW-099CCU003920122015-10-13T19:07:21Z http://ndltd.ncl.edu.tw/handle/36696491094393857889 The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions 報復型投標者於不降低出價之多回合關鍵字拍賣的影響 WeiLun Chen 陳瑋倫 碩士 國立中正大學 資訊工程研究所 99 The subject investigated in this thesis is Non-Decreasing Repeated Sponsored Search Auction (NDRSSA), a mechanism modified from GSP, due to GSP’s non-truthful weakness. But in GSP, bidders still increase their bids maliciously, that causes competitors to spend more money. Therefore, the present thesis has simulated different vindictive behaviors in NDRSSA and studied the impact between vindictive behaviors and revenue for search engine and bidders. The results showed that different MIP strategies do not prevent the influence of vindictive behaviors to the search engine revenue and the profit of vindictive bidders. However, bidders get more profits by bidding vindictively. Moreover, the influence of conservative vindictive behavior or selective vindictive behavior is highly related to vindictive bidders’ valuations and their positions. SingLing Lee 李新林 2011 學位論文 ; thesis 41 en_US |
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碩士 === 國立中正大學 === 資訊工程研究所 === 99 === The subject investigated in this thesis is Non-Decreasing Repeated Sponsored Search Auction (NDRSSA), a mechanism modified from GSP, due to GSP’s non-truthful weakness. But in GSP, bidders still increase their bids maliciously, that causes competitors to spend more money. Therefore, the present thesis has simulated different vindictive behaviors in NDRSSA and studied the impact between vindictive behaviors and revenue for search engine and bidders. The results showed that different MIP strategies do not prevent the influence of vindictive behaviors to the search engine revenue and the profit of vindictive bidders. However, bidders get more profits by bidding vindictively. Moreover, the influence of conservative vindictive behavior or selective vindictive behavior is highly related to vindictive bidders’ valuations and their positions.
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author2 |
SingLing Lee |
author_facet |
SingLing Lee WeiLun Chen 陳瑋倫 |
author |
WeiLun Chen 陳瑋倫 |
spellingShingle |
WeiLun Chen 陳瑋倫 The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions |
author_sort |
WeiLun Chen |
title |
The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions |
title_short |
The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions |
title_full |
The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions |
title_fullStr |
The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions |
title_full_unstemmed |
The Inuence of Vindictive bidders forNon-decreasing Repeated SponsoredSearch Auctions |
title_sort |
inuence of vindictive bidders fornon-decreasing repeated sponsoredsearch auctions |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/36696491094393857889 |
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