A Study on the Factors Influencing Intentions to Join Facebook Fan Pages
碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 101 === Enterprise Facebook fan pages provide their fans first-hand information on products/services and activities. This study investigated the factors influencing Facebook users’ intentions to join the Facebook fan pages. A questionnaire survey was conducted and...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97150684565834645766 |