Application of Data Mining in Customer Relationship Management of Self-pay Medical Service – a Case Study of Regional Teaching Hospital in Central Taiwan
碩士 === 國立中正大學 === 行銷管理研究所 === 99 === Since National Health Insurance program was launched and hospital-based global budget system was implemented, the self-pay checkup service became the main task that every hospital makes a great effort to develop. Most self-pay checkup customers are healthy and w...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/56742338589001534795 |