Distribution Channel Strategy for a High Tech Medical Device Multinational Corporation (MNC) in Taiwan

碩士 === 長庚大學 === 企業管理研究所亞太營運管理組 === 99 === Medical device industry is operating in a fast pace and highly innovative environment. Taiwan relies on foreign manufacturers to supply the high-tech medical devices for a long time. In recent years many leading MNCs are entering the medical device market in...

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Bibliographic Details
Main Authors: Chi Ting Su, 蘇琦婷
Other Authors: X. J. Yu
Format: Others
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/33204548773662193900