Distribution Channel Strategy for a High Tech Medical Device Multinational Corporation (MNC) in Taiwan
碩士 === 長庚大學 === 企業管理研究所亞太營運管理組 === 99 === Medical device industry is operating in a fast pace and highly innovative environment. Taiwan relies on foreign manufacturers to supply the high-tech medical devices for a long time. In recent years many leading MNCs are entering the medical device market in...
Main Authors: | Chi Ting Su, 蘇琦婷 |
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Other Authors: | X. J. Yu |
Format: | Others |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/33204548773662193900 |
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