How to Create the Customer Loyalty on Virtual Community? User Satisfactions and Their Antecedents
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 99 === The purpose of creating virtual communities (VC) by venders is to establish the direct communication channel with their customers, and to stimulate customers to repeat purchase or continue visiting venders’ web sites. However, not all of the venders c...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90899421544487417594 |