Development and Transformation of Consumption Patterns in Taiwan’s Sports and Leisure Industry : A Case Study for Marketing Swimming Goggles
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 99 === The purpose of this thesis is to understand the increase and decrease in Sports and Recreational Industry as well as its industrial development by analyzing the swimming goggles sales status in the “River Leisure Enterprise”. The researcher discusses th...
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Format: | Others |
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2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/83731749415051443141 |