The Infuence of CSR on Consumer Purchase Intention –A Case Study of Toyota
碩士 === 中華大學 === 企業管理學系碩士班 === 99 === Within the trend of globalization and social changes in the environment, corporate social responsibility (CSR) has paid more attention by the government and corporations. The Toyota vehicles as a corporation put lots effort in the issue of social responsibility s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28867710478315160399 |