體驗價值、服務品質、顧客滿意度與顧客忠誠度之關係研究－以星巴克為例
碩士 === 中華大學 === 企業管理學系碩士班 === 99 === In addition to be able to attract consumers must know how to keep original customers in the market nowadays of keen competition. The 21st century is a fully customer-oriented era. View the current role of customers in the consuming economy system, consumers have...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41394606172537454337 |