The Study on Involvement, Familiarity, Destination Image and Travel Intention of Film Audience- A Case Study of “Monga”
碩士 === 中華大學 === 企業管理學系碩士班 === 99 === Film-induced tourism refers to the transmission of mass communication media used to induce viewers to engage in tourist activities in the destinations. This not only motivates auxiliary tourism benefit, but also concretely contributes to regional development; thi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89591422267887449547 |