Research on Building New Service Quality Decision Making Model
博士 === 中華大學 === 科技管理博士學位學程 === 99 === Traditional Gap analysis (GA) and Importance-Performance analysis (IPA) are two simple and useful techniques which can help managers identify which attributes should be improved to promote service quality. However, the basic assumptions underlying the applicatio...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37501340205615834347 |