Research on the Determinants of Consumer Intention of Purchase Organic Agricultural Products

碩士 === 中華大學 === 科技管理學系碩士班 === 99 === Organic agriculture is a global trend and the sale of the products appears to be a great opportunity to earn profits. Therefore, this study analyzes the influences that physical channel, virtual channel, and consumer characteristic have on consumer intention to p...

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Bibliographic Details
Main Authors: Chen Ya-Chun, 陳雅君
Other Authors: Ho Li-Hsing
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/00616669920349785864