Using C-TAM-TPB and Para-Social Presence Concept to Explore Microblogging User Behavior Intention in Taiwan

碩士 === 中華大學 === 資訊管理學系碩士班 === 99 === With the arrival of Web2.0, web communications have been transforming two-way rather than one-way. Microblogging service is becoming a tidal wave on Web2.0 conceptual application. It let users be more interaction frequently by characteristic of short contents and...

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Bibliographic Details
Main Authors: CHIH-LIANG CHEN, 陳致良
Other Authors: YU-FEN KAO
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/07272871219496772650