企業核心競爭力對營運績效之影響─以品牌權益為干擾變數
碩士 === 長榮大學 === 高階管理碩士在職專班 === 99 === Abstract This study was focused on the research of corporate core competence on the operating performance – taking the brand equity as a moderating variable; in addition, this study was also to explore the interaction between corporate core competitiveness and b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3qj36e |