企業核心競爭力對營運績效之影響─以品牌權益為干擾變數

• Main Authors: Ting, Chi Che, 丁啟哲
• Other Authors: 哈冀連
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/3qj36e

碩士 === 長榮大學 === 高階管理碩士在職專班 === 99 === Abstract This study was focused on the research of corporate core competence on the operating performance – taking the brand equity as a moderating variable; in addition, this study was also to explore the interaction between corporate core competitiveness and brand equity on the operating performance. In this study, this study resumed 219 valid questionnaires to the corporate executors, operating staffs and customers of Yiin Wang Industrial Co., Ltd. It was found that (1) the corporate core competitiveness are significant positively related to the operating performance (2) the brand equity are significant positively effect to the Corporate core competitiveness (3) the Brand equity are significant positively effect to the organizational performance (4) The brand equity had moderating effect between corporate core competitiveness and operating performance . Finally, the findings of this study were hoped to provide references to a corporate in operating the brand equity and developing the corporate core competence.