A Study on the Relations amongst the Relationship Marketing, Customer Perceived Value and Repurchase Intention
碩士 === 長榮大學 === 高階管理碩士在職專班 === 99 === Abstract This study focused on the aspects of customer perceived value to explore the relationship marketing on customer repurchase, in addition, for the relationship marketing on customer repurchase of customer perceived value as an intervening variable to expl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w74z6h |