The Importance of Advertising Effectiveness Factors through Fuzzy Analytic Hierarchy Process: Comparison of the Different Product Attributes and Advertising Appeal
碩士 === 正修科技大學 === 經營管理研究所 === 99 === As time goes by, technology has moved forward, and types of media have changed since new era comes. Consumer changes their own habits to consume differently nowadays. Marketing environment has changed from productive age into new milestone: marketing concept. Ent...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45279644662607293569 |