The Exploratory Study of the Relationship among Hospital Brand﹐Patient Satistaction﹐and Patient Loyalty
碩士 === 中臺科技大學 === 健康產業管理研究所 === 99 === Objective This study aimed to explore the correlation of the organizational change among the hospital brand image, satisfaction and loyalty at "Taichung Veterans General Hospital - Chiayi Branch" in Chiayi people . Method The Chiayi residents and pat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85075461944841309916 |