Application of Game Theory for Seasonal Products with Channel Cooperative Advertising
碩士 === 中原大學 === 工業與系統工程研究所 === 99 === Cooperative advertising is an interactive relationship between a manufacturer and a retailer in which the retailer initiates and implements a local advertisement and the manufacturer shares part of the costs. Except cooperative advertising, the manufacturer uses...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nb266a |