The Effects of Regulatory Fit on Advertising Persuasion With Time Framing as a Moderator
碩士 === 中原大學 === 企業管理研究所 === 99 === The nature of the advertising is a procedure that business communicates with the con-sumers. Framing can be present in both abstract and concretely ways through every aspects and methods .The abstract framing use symbolic, metaphor, and association ways to repres...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17198614677314163306 |