The influence of Puffery in Advertisements on Consumer’s Product Evaluation study
碩士 === 中原大學 === 企業管理研究所 === 99 === As the technology has progressed rapidly, the current trend of making advertisements is not limited to boring product introduction, but with more professional properties, unexpected plots, special editing techniques and copious sound effects. Consumers are fussy ab...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29spec |