A Study of Relationship among Perceived Value of Brand, Brand Loyalty and Fans Behavior: The Fans of Baseball Team Brother Elephants as an Example
碩士 === 中原大學 === 企業管理研究所 === 99 === Among all the ball games, baseball is the earliest developed sport in Taiwan. Brother Elephants is the most popular team in CPBL, due to its larger spectators, the great number of fan clubs and the outstanding interaction with fan. However, the popularity has been...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90113072988227681977 |