The Relationship between Consumer Satisfaction, Internet Word of Mouth and Purchase Intention - The Example of Wang Group Restaurant
碩士 === 中原大學 === 企業管理研究所 === 99 === Recently, Word of Mouth (WOM) becomes very popular in marketing, it is not only one of methods in marketing, but also generates a lot of profits for many firms. Wang Group Ruses Word of Mouth in marketing to extend its series brands successfully and cuts down its a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fk4e6f |