The effect of digital reading on the publishing strategy.

碩士 === 中原大學 === 商業設計研究所 === 99 ===  This study aimed to explore the influence of the development of digital reading on the reading culture and traditional publishing strategies, as well as the book publishers’ attitudes towards digital publishing. Through the interviews with the practitioners in the...

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Bibliographic Details
Main Authors: Shu-Ting Hsu, 徐紓婷
Other Authors: Kun-Fan Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/09365859018301467083