How will electronic word of mouth affect your purchase intention?
碩士 === 中原大學 === 國際貿易研究所 === 99 === Information sharing is getting much easier as the Internet develops. Electronic word-of-mouth passing on the Internet gradually become a major channel of information exchange among consumers as well as one of highly valued topics in various areas. Electronic word-o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cxc4a5 |