How will electronic word of mouth affect your purchase intention?
碩士 === 中原大學 === 國際貿易研究所 === 99 === Information sharing is getting much easier as the Internet develops. Electronic word-of-mouth passing on the Internet gradually become a major channel of information exchange among consumers as well as one of highly valued topics in various areas. Electronic word-o...
Main Authors: | Cheng-Ho Wei, 魏政和 |
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Other Authors: | YI-FEN CHEN |
Format: | Others |
Language: | en_US |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/cxc4a5 |
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