A Case Study of the Strategy Effects on the Online Games Industry Brand Representative

碩士 === 清雲科技大學 === 經營管理研究所 === 99 === Advertising and public relations and marketing game is celebrity endorsement of Prime choose strategy, an opportunities but there is no similar reference related research for the motivation of this article. The survey found that when subjects in the face of celeb...

Full description

Bibliographic Details
Main Authors: Ci-yu Wang, 王麒裕
Other Authors: 陳柏壽
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/22986257796959542129