The Study of Comsumer Behavior and Satisfaction at the School-A Case Study of Caves Books.

碩士 === 朝陽科技大學 === 工業工程與管理系碩士班 === 99 === Bookstore plays an important and crucial role on the university campus. It provides a comfortable and convenient space for students and teachers. So far, the sales of the bookstore has been stable but the customers of group are not consistent. Lead to failure...

Full description

Bibliographic Details
Main Authors: Yu-Ching Liao, 廖于青
Other Authors: Chao-Tang Tseng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/75520089782051282358