Exploring the Impact of Tea Farmer’s Procuction Strategyand Marketing Strategy on Marketing Performance—A Case Study of Implementing Traceability System of Tea

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === Abstract Building up the traceability systems of agricultural products has been an international trend. A company drawn up a viable business production strategy can not only achieve production goals, but also can come up with choices on production resources, pla...

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Bibliographic Details
Main Authors: Shu-Chin Ho, 何淑勤
Other Authors: Chung-Li Chou
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/71386900617163951564