A Study of Factors Influencing Online Shopping in Vietnam
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === Abstract The purpose of this thesis is to explore factors affecting online shopping in Vietnam. Five factors was identified , including convenience , security , word of mouth , website visibility and image . A structure equation model is constructed to investiga...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54545748015351290271 |