Effects of Consumers'' Environmental Knowledge, Environmental Concern, Price Perception on Purchase Intention for Green Products
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === In recent years, consumers have had a growing green awareness due to the change in environment. With more companies developing and manufacturing green products, they are in search for a better product and pricing decision in marketing campaigns to increase consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17229567919065110830 |