A Preliminary Exploration of Storytelling Marketing Strategy for Improving Products Design
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === Product design has been changed from production orientation to customer orientation. Furthermore, the process of consumers’ decision-making tends to become more emotional. It makes storytelling more noticeable and applicative. The trend of storytelling can not o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49293252583507967204 |