A Preliminary Exploration of Storytelling Marketing Strategy for Improving Products Design
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === Product design has been changed from production orientation to customer orientation. Furthermore, the process of consumers’ decision-making tends to become more emotional. It makes storytelling more noticeable and applicative. The trend of storytelling can not o...
Main Authors: | Ming-Chih Tsai, 蔡明志 |
---|---|
Other Authors: | Wen-Shin Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/49293252583507967204 |
Similar Items
-
The power of Storytelling Marketing
by: Tsai, Chin-Yen, et al.
Published: (2009) -
Preliminary Exploration of the Application of Blue Ocean Strategy to Product Design
by: Cheng-chih Hung, et al.
Published: (2007) -
Storytelling and the roles of Believability, Product Involvement and Product Category
by: Meng-Shan Tsai, et al.
Published: (101) -
The Study of Storytelling Marketing Strategy for the Life Insurance Industry
by: Wo-Han Hu, et al.
Published: (2015) -
Design and Implementation of An Embedded Controller for DC Motors
by: Ming-Chih Tsai, et al.
Published: (2005)