The study of Television Marketing for Investment Linked Insurance

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 99 === Due to the rapid development of television technology, the TV shopping market continued to expand, so the insurance marketing to television media as a major pipeline, making the insurance market, the competition is fierce. Therefore, this study people over the...

Full description

Bibliographic Details
Main Authors: Cheng- Hsien Chang, 張承先
Other Authors: Yale Wang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/50700926599935886999