The Study of the Effects of Source Credibility of Word-of-Mouse, Consumers'' Trust and Involvement on Purchase Intention
碩士 === 朝陽科技大學 === 應用外語研究所 === 99 === With the high development of internet technology, it appears more and more consumer product discussions in the internet. Consumers tend to read consumer’s review online before they buying an unfamiliar product for helping decision making. Word-of-mouse has the ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38078009421171013269 |