Understanding the factors influencing family travel productpurchasing：An analysis of Means-End hierarchies
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 99 === Over the past few years, family travel has grown in popularity in Taiwan. This study extends the means-end approach to examine the factors associated with the experiences of travelers with a family, ranging from tangible attributes (i.e., travel characteristic...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32638282021881400816 |