A Study of Customers’ Brand Preference and Product Price to Purchase Intention－Comparing The Auto Market in Taiwan with Mainland China as An Example
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 99 === This study focused mainly on Customers’ brand preference and product price to purchase intention about the auto market in Taiwan with Mainland China. Of the 600 questionnaires grant to ordinary consumers in the Taiwan and Mainland China, 527valid questionnaires...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17163743516161014336 |