The Study on The Influence of Premiumn Promotion and Purchase Intentionwell-known Brand- An Example of Digital Camera Products
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 99 === The purpose of this study is to explore the relation among price promotion, post-purchase dissonance, customer satisfaction and repurchase intention. We used conveni-ence sampling for research method, and returned the 439 valid questionnaire in total (valid ret...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13082738394083295377 |