Study of consumer’s intention to pay in smartphone applications usage ： A perceived value perspective
碩士 === 大葉大學 === 資訊管理學系碩士班 === 99 === While the number of smartphone is rapidly growing in recent years, its apps has becoming the new profitable model. Nevertheless, few empirical studies have been conducted on the exploration of smartphone apps users’ behavior. This study applies user’s perceived v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00376344183386593218 |