The Relationship between Salesperson’s Dress and Customer’s Price Sensitivity

博士 === 大葉大學 === 管理學院博士班 === 99 ===   Previous literature indicated that physical factor was a one of the critical factors in affecting consumer purchasing decision-making. The physical factor refers to company’s physical appearance and product. However, the physical factors associated with salespers...

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Bibliographic Details
Main Authors: Hsieh,Ting-Hua, 謝庭華
Other Authors: Mao, Hsiao-Yen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/35702300663757811327