The Relationship among Customer Satisfaction, Customer loyalty and Product Involvement Degree – A Case of the Online Consumers in Central Taiwan

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === With internet rapid development in today’s information era, from the customers’ and enterprises’ viewpoints, using internet in E-shop activities have intimate relationship with basic necessities of life, therefore online shopping has become an emerging professio...

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Bibliographic Details
Main Authors: Chuen- Hua Lin, 林春花
Other Authors: Chiung-Yuan Hu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/79180319679081570583