A Study of the Brand Image and Purchase Motivation of International Brand Mobile Phone on the Influence of Consumer Sastifaction—Case Study for Samsung and Nokia
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === This study is aimed to explore the relationship among the brand image, the purchase motivation, and consumer satisfaction. It also uses the international brand mobile phone Samsung and Nokia as the research objects. 421 effective samples are attained through...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75417124905528239053 |