A Study of the Relationship among Brand Image, Green Products of Willingness to Pay and Consumer’s Purchasing Intention－An Example of International Brand Washing Machine
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The purpose of this research is to discuss whether the consumer’s purchasing intention for the green washing machine is affected by the acceptable price of the international-brand green product’s acceptable price, and discusses whether purchasing intention is af...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77814025142522348119 |