A Study of the Relationship among Brand Awareness，the Image of Manufacturer’s Origin Country and Purchasing Intention－An Example of International Brand Air Conditioner
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The burning hot summer is the busiest season for selling the air conditioners, the sellers of the air conditioners are facing the other market competitors. This research is finished by the questionnaire survey, in view of the world-known air conditioners, the di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vvy9r8 |