A Study of Brand Image and Service Quality on the Impact of Customer Satisfaction：With American Ford Motors and Japanese Toyota Motors as an example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === ABSTRACT The vigorously growing computer technology and internet has changed the economic activity and had brought competitive business into the era of globalization. Taiwan automobile industry has been facing the unprecedented challenge. Therefore, promotio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11701116484868755187 |