A Study on the Key Success Factors Influence on the Partnership in Coffee chain store Franchisee’s Perspective

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === This research discusses the key success factor of managing the chain coffee industry from the franchisee’s viewpoint, and discusses whether the headquarters’ achievement of these key success factors and the satisfaction of the franchisee on the partnership will...

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Bibliographic Details
Main Authors: Hui-Mei Ko, 柯惠美
Other Authors: Shih-Hui Lo
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/2n3fkv