A Study on the Market Segmentation of Lingerie Consumers in Central Taiwan

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === Woman's lingerie, with a market of around NT$25 billion and roughly 6 million consumers per year, indeed is an important industry in Taiwan. This thesis is developed to understand the consuming behavior of woman's lingerie. In particular, through a...

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Bibliographic Details
Main Authors: Yu-Hui Chen, 陳有慧
Other Authors: Yao Huang Tseng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/nh595a