Service Encounter and Gap Theory of Apparel Retailing：A Research of Subjective Sequential Incidents Technique
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === Current studies on Gap theory have problems in terms of over abstract frame of reference, lack of industrial context, and the processes of customer experience. The research utilizes Subjective Sequential Incidents Technique to discuss the fashion industry’s ser...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15485149023596323046 |